Martina and Ciro, two young consultants born and raised in Italy, were separately traveling the world while following big corporation projects. They soon realized that Italy is recognized all over the world for its heritage and the ability of making beautiful, preciously unique things. But they also realized how difficult it was to truly find these products, to understand how they were made, and to get them at a fair price.
This is how the idea of MIRTA was born. Ciro left his company and got a MBA at Stanford, to discover the secrets of successful startups. Martina took advantage of her stay through Asia to understand what people wanted, and what was stopping them from obtaining it.
They then realized that they needed a step further, so they came back to Italy, left their jobs and started looking for the best artisans across the country, eager to know their stories and give them a voice. Thanks to technology you can see with your eyes how each piece of Italy is made and why it is unique in itself.