ISAIA was founded in Naples in the 1920s thanks to the intuition of Enrico Isaia, forefather of the family, who opened a fabrics store for the most renowned tailors in town. In later years, Enrico set up a small workshop next to the store, where skilled craftsmen made tailor-made men's clothing. In 1957, the brothers Enrico, Rosario and Corrado Isaia moved the business to Casalnouvo, a village near Napoli where half of the residents were professional tailors. Within a decade Isaia became a veritable tailoring company and produced high quality garments for the most prestigious Italian shops.
"I literally grew up with fabric around me. My mother was a seamstress and my father was the business development manager of a woolen mill, which also made clothing. So in other words, I grew up 'a pane e tessuti' (eating bread with fabrics)." -Leonardo Genova